Episode 92: Inside the Black Box with Shi Shi Part of our “Badass Women in Media” series brought to you by our amazing sponsor Equativ.

About Shi Shi: Shi Shi is the Head of Data Science & Machine Learning Engineering at Equativ, where she leads the development and application of advanced data science and AI-driven solutions that power smarter, more inclusive programmatic advertising. With a background in statistics, data science, and leadership, she champions culturally intelligent, privacy-first AI—bringing human context and ethical insight to the forefront of machine learning systems. T

his episode has been brought to you by Equativ. Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise.

Learn more at Equativ.com.

Website: https://www.equativ.com/

LinkedIn: https://www.linkedin.com/company/equativ/

Instagram: https://www.instagram.com/equativ__/

YouTube: https://www.youtube.com/@equativ