Should Your Small Business Start a TikTok Shop? Pros and Cons Explained
With its engaging short-form videos and massive user base, TikTok presents an enticing opportunity for businesses to reach new audiences. However, before diving headfirst into the world of TikTok shops, it’s crucial to weigh the pros and cons. Let us know what you think!
A Banned Beat: How a TikTok Ban Could Reshape Digital Advertising in the US
TikTok’s rapid rise has made it a social media powerhouse, particularly for reaching Gen Z audiences. But what if the beat skips? With potential bans swirling, let’s explore how a silenced TikTok could impact the world of digital advertising.
How Google is Redefining Advertising
The traditional picture of a Madison Avenue agency, with suits and smoke-filled rooms, is fading faster than a click-through ad on dial-up. In its place, a new behemoth rises – the Google-powered advertising machine. But is Google just another ad giant, or is it reshaping the very landscape of how we reach consumers? What do you think?
Digital Media Job Cuts: A Paradox of Layoffs and Openings
The digital media industry, once a seemingly unshakeable force, has been grappling with a wave of layoffs in recent months. But is this a sign of the end of digital advertising as we know it, or simply a necessary adjustment in a rapidly evolving landscape? What are your thoughts?
Do We Need to Worry About Google’s Search Generative Experience?
Google’s recent announcement about utilizing AI to change search results, called the Search Generative Experience (SGE), has caused ripples of concern amongst publishers. Do you think there is reason to worry?
The Google Brain Drain: How AI is Reshaping the Tech Giant’s Workforce
News of Google’s potential job cuts, fueled by AI advancements, has sparked a heated debate about the future of work and the role of technology in the 21st century. How can we ensure that AI enhances our lives, promotes equality, and creates a future where technology serves humanity, not the other way around?
Super Bowl 2024: Advertising Blitz or Brand Bonanza?
The confetti has settled, the halftime show faded, and the Kansas City Chiefs stand victorious. But for brands who shelled out millions for a coveted 30-second Super Bowl ad slot, the game is just the beginning. Was it a touchdown for their marketing budgets, or an incomplete pass? Let’s delve into the media spend and advertising strategies of Super Bowl 2024.
The Great Cookie Crumble: Early Glimpses from Google’s 1% Test
Google’s test of shutting down third-party cookies for 1% of Chrome users began in January, and the early tremors are already rattling the industry. While we’re still in the foothills of this tectonic change, the initial data offers fascinating insights into what a cookieless future might hold. Check it out!
Bring it on, 2024!
SMB Media Consulting celebrated a banner year in 2023, and we plan to keep the momentum going in the New Year! Check out Stefanie’s plans for 2024.
What it Was Like to Attend the Inc. 5000 Conference and Gala as a First-Time Winner
Stefanie Beach recaps her experience at the Inc. 5000 Conference and Gala. It was a celebration of the fastest growing companies in America and full of inspirational leaders and entrepreneurs, such as Deepak Chopra, Alli Webb, Janice Howroyd, Patrick Dorsett, Terry Crews and Scott Omelianuk.