Summer Relevance
The summer is quickly approaching and you are panicking on how to stay relevant and not see a drop in performance. Here are a few quick tactics to put into place and ensure you summer isn’t a drag…. Overall be mindful and realistic of what you know, learning more and figuring out what would be […]
The Millennial Ad Influence
It seems like every client we speak with these days is looking to “target a younger demographic,” “appeal to millennials,” or “reach young decision makers.” Millennials are not only the target for so much digital content and online only products, but have also shifted the way these publishers and brands market and sell themselves. Adding […]
The Direct to Consumer Craze
The direct-to-consumer (DTC) model isn’t entirely new, but I feel like lately we’ve seen an increasing number of companies like Glossier, Casper, Dollar Shave Club and Everlane that skip the intermediate step of retail to deliver their products literally on their customers’ doorsteps. While these brand names are widely recognizable they are still relatively small, […]
Is Ad Blocking Really An Issue?
It’s no surprise that the use of ad blocking software has transformed the digital media landscape and the impact it has on publishers’ digital ad revenue. According to Business Insider, the industry has encountered a 30% increase in ad blocking usage from 2016 to 2017. That’s a big jump for just one year. The digital […]
Control Over Personal Data
According to a study conducted by Mobile Ecosystem Forum of 6,500 smartphone users worldwide ages 16 and older, just 27% of respondents felt they had some control over how their personal data is used by mobile apps and services. Another 36% of respondents felt they didn’t have a choice in how apps could use their […]
Are you ready for the 2018 holiday season?
The 2018 holiday shopping season is upon us. Walk into any store and you will see decorations, deals, and holiday music already in full swing. It is said that shoppers typically shop in-store when they’re researching large expensive items or when they need to look, feel, or interact with the product before purchase. Which means the […]
First Party Data….Is it Really the “Best Stuff?”
It’s no secret that 1st party data is the most valuable asset. I am sure we have all heard “data is king!” So why is it that so few actually utilize it? First party data is all of the data points collected about specific users/consumers/visitors. A combination of all those data points and sources can […]
PROG IO – In Review
A week after the dust settled, as I review my notes and make new connections from the conference I realized that while our industry has come so far we are still very concerned with the same topics. Here is a quick recap of what I learned, what people care about and what we should expect […]