Digital media maven Hélène Parker drops in for a dynamic conversation with Stefanie, exploring the world of programmatic advertising and the rapidly changing digital landscape. She shares insights into her training philosophy, motivational techniques, and offers career advice for professionals in programmatic media. Hélène discusses what she sees for the future of programmatic advertising and its potential impact on both advertisers and media professionals. As a podcast host, Hélène also reveals the topics that most captivate her audience and her strategies for creating resonant content.
About Hélène Parker: Hélène is the Founder and Chief Programmatic Coach at Hélène Parker Consulting LLC. Their mission is to provide education in programmatic media in support of Diversity, Equity, Inclusion, and Representation. They teach historically excluded people how to get started in programmatic advertising and the skills needed to find a job. They do so by providing on-demand lessons, a dope community, and live group coaching with Hélène Parker herself. Hélène also hosts a podcast called The Programmatic Digest, which is a 25-35 minute weekly podcast that features discussions around the latest on programmatic media and digital advertising trends with industry expert interviews.
Learn more at heleneparker.com