Alex Strickland, Head of SSP Supply Relationships at FreeWheel, shares the inside story of how his team pulled off real-time programmatic advertising for the 2024 Paris Olympics and why he believes premium video is under threat. From transforming legacy TV networks to building FreeWheel’s “every day is the Super Bowl” approach, Alex breaks down the challenges facing streaming platforms and why the future depends on balancing cutting-edge technology with good old-fashioned relationships. Plus, find out why his four golden retrievers might be the most engaged TV audience you’ve ever heard of!
About Alex Strickland: Alex leads SSP supply relationships at FreeWheel, where his team oversees revenue, programmatic growth strategy, and adoption of our end-to-end monetization platform. They partner with leading publishers, OEMs, MVPDs, and streamers to modernize how premium video is bought and sold. With over a decade in digital advertising, he’s helped drive the shift from traditional IOs to programmatic guaranteed and biddable buying, and from static linear delivery to dynamic, data-driven streaming. I specialize in platform commercialization, complex deal structuring, and monetization across CTV, live sports, AVOD, and FAST. Relationships are at the core of how he leads, across clients, partners, and teams, driving growth through trust, collaboration, and long-term alignment.
About Freewheel: FreeWheel’s TV and video advertising technology is built for today’s ever-evolving multiscreen ecosystem. Whether you’re a buyer or a seller, we offer all the tools, data, and insights you need to drive results. FreeWheel’s platform makes TV and video advertising work.
Discover more at freewheel.com