Marketing dynamo Laura Mignott is the Global Chief Experiential Officer at VMLY&R Commerce, where she brings her years of expertise to designing next generation, immersive experiences at the intersection of culture, creativity and commerce. During this conversation with Stefanie, Laura discusses the challenges and successes in her current role, how the pandemic shaped the current landscape, as well as her time as an entrepreneur and what it takes to build a winning business.
About Laura Mignott: Previous to her role at VMLY&R Commerce, Laura was the founder of award-winning specialty experiential marketing firm, DFlash. Since 2011, Laura served as CEO driving the agency’s growth agenda and leading clients such as Netflix, Amazon Goodreads, Samsung, and more, through the industry’s evolution.
Laura is an award-winning storyteller and influential voice in the industry known for her knack for bringing talented people together. “The Oprah that you know,” as Laura has been called, serves as host/creator of the acclaimed Reset Podcast and teacher on her “One Degree of Connection” professional development course. She has been named 2021 AdClub Rockstar award winner and 2020 WiM Storyteller of the Year. Laura also sits on multiple boards and leadership committees, including the Project N95, Black Women Talk Tech, Fly Female Founders and more.