Episode

80

Making Native Ads That Actually Work with Priti Ohri

Priti Ohri, CEO of Advertible, explains how her “native as a service” platform solves ad tech’s overlooked problem—making native advertising work at scale with AI-powered, fluid rendering that matches any publisher automatically. She reveals plans to tackle CTV and retail media’s creative variation challenges while discussing why building authentic community matters as much as innovation. From her mom using ChatGPT to having her face on a billboard, Preeti’s doing ad tech “her way” and proving others can too.

About Priti Ohri: Priti Ohri is the Co-founder & CEO of Advertible, the native-as-a-service platform reinventing high-quality ad rendering at scale. Under her leadership, Advertible was named the 2025 AdExchanger Awards “Best Industry Startup,” punctuating two decades of operator-side experience across media, adtech, and luxury retail. A champion of inclusion, she co-founded DesiUs and has been recognized among AdExchanger’s Top Women in Media & Ad Tech and Campaign US’s 40 Over 40. She holds an International MBA from SDA Bocconi and lives in New York.

About Advertible: Advertible is a rendering technology provider with a native-first approach. Simply put, we empower SSPs to seamlessly deliver native, commerce, and social ads, helping them clearly visualize and optimize how their ads render. By eliminating complexity and providing unmatched visibility, Advertible enables SSPs to unlock unique demand, drive incremental revenue, and reimagine rendering for maximum performance.

Discover more at advertibleinc.com