What does it take to compete against retail giants when you’re a small brand with a massive mission? Sarah Leinberger, Head of Marketing at Yoobi, the school supply brand that donates one item to a child in need for every product sold, pulls back the curtain on how her lean team punches above its weight. From blockbuster licensing deals with Harry Potter, Barbie, and Star Wars, to using AI to move from insight to idea faster than the competition, Sarah shares the systems, strategies, and leadership philosophy driving one of retail’s most purpose-driven brands forward. This one will leave you thinking differently about what a small but mighty team can really do.

About Sarah Leinberger: Sarah Leinberger is a marketing leader known for her positivity, energy, and ability to turn vision into action. With a uniquely diverse background spanning brand marketing, merchandising, communications, and large-scale transformation at General Mills and Target, she brings a rare blend of creativity, purpose, and commercial impact to everything she builds. As Head of Marketing at Yoobi, she’s strengthening the brand’s foundations, driving cultural relevance, and keeping the brand’s powerful give-back mission at the center of it all, while fostering insight-led innovation and building stronger retail and licensing partnerships. At the heart of her leadership is a deep commitment to building teams where people feel empowered, supported, and inspired to do their best work.

About Yoobi: Yoobi is a bright, colorful, and joyful school supplies and stationery brand built on a buy one, give one model that supports classrooms in need across the United States.

Discover more at yoobi.com

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