Stefanie Beach sits down with GroundTruth’s powerhouse duo – CEO Rosie O’Meara and COO Kate Scappaticci – straight from Cannes to reveal how they’re revolutionizing digital advertising. These trailblazing women are proving that “upper funnel” channels like connected TV, digital billboards, and streaming audio can actually drive measurable sales and foot traffic. From AI-powered campaign recommendations to genius innovations like pause ads and location-triggered direct mail, this episode is packed with insights that’ll make you rethink everything about performance marketing!

About Rosie O’Meara: Rosie O’Meara is Chief Executive Officer of GroundTruth, building on her experience in the advertising and media industry to usher GroundTruth into its next era of growth. During her time at GroundTruth, Rosie has been instrumental to the company’s market strategy and expansion within the advertising industry. This includes developing and implementing key company growth and product initiatives, such as the acquisition of Addy. Formerly GroundTruth’s Chief Revenue Officer, Rosie led top-line growth across all company solutions, with direct oversight of the company’s sales teams. She’s also been deeply involved with company-wide cultural initiatives, including serving as an executive sponsor of GroundTruth’s DEIB (Diversity, Equity, Inclusion & Belonging) initiatives, participating in internal mentorship programs, and serving on the committee of Women@GroundTruth. As a 2022 Top Women In Media and AdTech honoree, Rosie has been recognized as a Tech Trailblazer for her impact on the greater digital media and advertising technology community. Her industry insights, views on the impact of cultural change and professional accomplishments have all been featured at major industry events and leading publications. She is also a celebrated board member of the DPAA and WE.DOOH, the DPAA’s women empowerment group. Before joining GroundTruth, Rosie served as Vice President of Customer Success & Mobile Initiatives at a4Media. She joined a4Media through their acquisition of mobile ad platform Zapp360 in 2018. As CEO of Zapp360, she built and grew the business into a profitable SaaS mobile marketing platform for local media companies. Prior to Zapp360, she was part of New York-based brand and agency sales teams at Verve Mobile and ITN Digital.

About Kate Scappaticci: Kate Scappaticci leads the Operations team at GroundTruth, where she drives the day-to-day business execution and ensures the organization is positioned for sustainable, profitable growth. Her responsibilities span data, media, and measurement partnerships, as well as oversight of the Customer Success teams that support and accelerate revenue generation. Since joining GroundTruth in 2016, Kate has been instrumental in fostering strong, trust-based relationships with both internal stakeholders and clients, rooted in collaboration and a results-driven approach. She played a pivotal role in unifying the company’s customer-facing functions into a single, cohesive organization and launched the global Customer Success team. Beyond her operational leadership, Kate has been deeply involved in shaping GroundTruth’s company culture. She is a founding member of Women@GroundTruth, an employee resource group created to celebrate and elevate the voices and achievements of women in ad tech. Prior to her tenure at GroundTruth, Kate spent over five years at Medialets, a mobile ad serving and attribution platform, where she led the global Client Services team. Her career began in Account Services at a branding and marketing communications agency. Kate holds a Bachelor of Science in Business Administration and Entrepreneurship from Boston University. She is based in New York.

About GroundTruth: GroundTruth is an advertising platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising.

Discover more at groundtruth.com