Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Our goal is to share compelling stories to grip and educate marketing professionals on industry topics, strategies, tech, trends, and entrepreneurship in a fun, lighthearted way. Providing an easy way to learn and develop yourself.
Amazon expert Carolyn Lowe of ROI Swift reveals how she cut one client’s ad spend by 25% while boosting sales—and why a $30 million company was losing money on 40% of their products. Learn the biggest Amazon mistakes costing brands thousands, from ignoring the “first 70 characters” rule to missing backend fields that unlock free […]
Alex Strickland, Head of SSP Supply Relationships at FreeWheel, shares the inside story of how his team pulled off real-time programmatic advertising for the 2024 Paris Olympics and why he believes premium video is under threat. From transforming legacy TV networks to building FreeWheel’s “every day is the Super Bowl” approach, Alex breaks down the […]
Daphne Subar returns to The Digital Marketeer with some amazing updates on how her delicious cookie-biscotti hybrids have transformed from a home kitchen passion project into a corporate gifting game-changer that’s helping companies actually connect with their people. She spills all the details on her signature touches—think handwritten notes, those adorable pink boxes, and clever […]
Stefanie Beach sits down with GroundTruth’s powerhouse duo – CEO Rosie O’Meara and COO Kate Scappaticci – straight from Cannes to reveal how they’re revolutionizing digital advertising. These trailblazing women are proving that “upper funnel” channels like connected TV, digital billboards, and streaming audio can actually drive measurable sales and foot traffic. From AI-powered campaign […]