Generation Z — those born between 1997 and 2012—is quickly growing up and becoming the powerhouse consumer, with a whopping $360 billion to spend on your brand. Or not.

This generation is giving digital advertisers a run for their money in how they interact with and buy from brands. Marketing to this generation is vastly different—they want authenticity, constant connection across channels, and social purpose. Advertisers that can deliver on these three areas can win their share of Gen Z spending.

Download our Gen Z white paper to learn what drives shopping behavior in this youngest consumer segment and which digital media tactics to employ to reach them.

Voice technology isn’t just a trend. It has become an essential part of people’s everyday lives, with Alexa, Google, and other platforms treated as additional family members in homes all over the country.

With smart speaker sales up and adoption on the rise, what is next for this emerging digital media channel, and how will it change the way we advertise in the future? Download our report to see the latest trends in voice technology and how to capitalize on them.

Video advertising is a powerful brand awareness channel for advertisers. Using the power of sight, sound, and motion, video is a highly engaging and personal ad format with an emphasis on premium, diverse, and brand-safe inventory. Plus, you can seamlessly integrate video advertising creative with other formats for brand building. Download our report to see how you can incorporate video advertising into your digital media plan.

The efficiency and effectiveness of programmatic advertising leave no question as to why it is continuously growing.

With increased industry trust in and adoption of this technology as a way of buying and selling media, it isn’t surprising that publishers and marketers want to stay in control and do it all themselves.

But do you really know what it means to bring programmatic advertising in-house? And is it really the right decision for your business? Download our report to help you weigh all of the pros and cons of in-housing programmatic advertising.

Once again, Google has pushed back its deadline to deprecate third-party cookies in Chrome, this time until Q3 2024.

As an advertiser, the most important thing to remember, the death of the third-party cookie has NOT been cancelled — just delayed. If you are not prepared for the cookieless future, then you just caught a lucky break. But the end is still coming, and you will need to adopt a new strategy if you want to measure your marketing efforts in the years ahead.

Download our white paper and learn some tactics, solutions and resources to help make this transition a smooth one. The death of the third-party cookie is inevitable. Now there’s just a little more time to prepare for it.

Data is now considered the world’s most valuable resource.

As the world moves towards a cookie-less future and privacy regulations grow, first party data will prove to be essential to new marketing strategies.

Download our white paper and learn some tactics, solutions and resources to help understand what first party data is, how we can collect it, and what makes it so useful. Learn about real-world examples, common pitfalls and the importance of building trust with consumers.

SMB Media Consulting can help craft an effective plan incorporating first party data. Don’t hesitate to contact us if you would like assistance!